Events
Digitising an event: ticketing, payment and communication
Concert, conference, trade show, festival: digitising an event is not just creating a page. It is chaining three building blocks together — selling, collecting, communicating — to fill the room and keep the connection afterwards. Here is how to go about it concretely.
1. Online ticketing
Selling online removes a barrier: the attendee books when it crosses their mind, from their phone, without travelling. You set up a clear booking link, with the different ticket categories and seats tracked in real time.
2. Mobile money payment
In West Africa, payment has to be mobile money first. It is the method accessible to the most people. What matters is accepting several operators and reconciling automatically, so you do not spend the evening ticking off payments. That is exactly the role of a solution such as UrbanPay.
A digitised event does not mean “less human”. It means selling while you sleep, collecting without friction, and talking to your attendees before and after. The room fills better, and you keep a list of contacts for next time.
3. Communication before and after
Digital shines on the relationship. Before the event: SMS or WhatsApp reminders to those registered, follow-ups to the undecided. After: thanks, photos, the announcement of the next edition. Every attendee becomes a contact you can keep. See which channel to choose.
A concrete example
We applied this approach to digitise a cultural festival, from ticketing to mobile payment. The story is here: digitising a festival with Zekin.
Keeping physical sales
Digitising does not mean removing on-site sales. The two coexist: digital widens the audience and gives data, physical keeps the closeness. You add, you do not replace.
Organising your next event
Planning an event? We set up ticketing, payment and communication as one coherent chain. Write to us from the Contact page, or discover our services.